- Without an [idea], no flower of New Product blooms.
- Without an [idea], no flower of New Process blooms.
- Without an [idea], no flower of New Market blooms.
- Without an [idea], no flower of New Source blooms.
- Without an [idea], no flower of New Organization blooms.5
However, many [Ideas] will be gone dead in immature. That is, even if it pops up in the brain of someone, the 90% of them would evaporate without getting out from the brain, and the rest of 10%, which has luckily escaped from the brain, would extinct without being able to parasitize other brain successfully. The survival rate of [idea] is unbelievably low. (The one who came across to the idea him/herself, would totally forget about it in overnight.)
Imagine if the [Idea] could be cultivated to cherish,,,
Imagine if the [Idea] could be emanated to in-house,,,
a flower garden of innovation would spread...
The following Workflow is for collecting [Ideas] of in-house. It assumes to be used at field of product development. Unlike the "Voice of the Customer", fresh "Voice of inside company" (proposal) come gathering. Of course, "production technique that depends largely on the talent of someone" as film production and literary works, is not to be denied. However, in many organizations, a system in which superior [idea] in the organization to be used effectively should be established.
[Product Idea Development flow]



